While the basics of social media marketing are essential, sometimes the less obvious strategies can make a significant difference and up your game that much more. Here are 10 lesser-known social media tips you can use to help your small business grow.

Leverage Ephemeral Content

“Ephemeral” content, like Instagram Stories, are available for 24-hours only, but highly engaging. Use these formats for behind-the-scenes looks, limited-time offers, and real-time content that encourages quick interaction. It is also an easy way to stay top of mind and in front of your audience.

Incorporate User Polls and Questions

Engage your audience with interactive content such as polls, Q&A sessions, and quizzes. These tools will increase engagement, provide valuable feedback, and make your audience feel more involved in your brand.

Optimize for Voice Search

With the rise of voice-activated assistants, optimizing your content for voice search can help you stay ahead. To do this, use natural language and long-tail keywords that people are likely to use in voice searches.

Create Evergreen Content

Evergreen content remains relevant and valuable over time. Invest in creating high-quality posts, videos, and articles that continue to attract and engage your audience long after they're published. Another bonus is being able to reshare the content multiple times.

Utilize Social Media Groups

Join and actively participate in social media groups relevant to your business. These groups can be a great place to share your expertise, answer questions, and subtly promote your business.

Use Social Media Management Tools

Tools like Hootsuite, Buffer, or Later can help you schedule posts, track performance, and manage multiple accounts efficiently. These tools will save you a lot of time and keep your social media presence consistent. Buffer actually has a Free plan for small businesses that allows you to connect and manage up to 3 channels, so this is a great option for small business owners on a budget.

Geo-Tag Your Posts

Adding location tags to your posts can increase local visibility! This is particularly useful for businesses with physical locations or those targeting a specific geographic area.

Time Your Posts Strategically

Posting at optimal times when your audience is most active can significantly boost engagement. Use analytics tools to determine the best times to post for each social media platform. Meta Business Suite has this built in so be sure to take advantage of this feature.

Repurpose Content Across Platforms

Maximize your content's reach by repurposing it across different platforms. A blog post can be broken down into a series of tweets, an infographic, or a video. This not only saves time but also ensures consistent messaging.

Use Micro-Influencers

While partnering with major influencers can be costly, micro-influencers (with 1,000-10,000 followers) often have highly engaged audiences and can be more affordable. They offer a more personal connection and higher engagement rates.

By leveraging these strategies, you can enhance your social media presence and drive better results for your business. Have questions on any of these social media marketing tips? Let us know!